One of the first steps is to get into your franchise. If you are new to a company or have been assigned a franchise that you may not be familiar with, start visiting by reading/watching/listening to your material. If you can’t tell me the 378th Rule of Acquisition, then you clearly don’t have what it takes to make a Ferengie stock market trading game. The reason for this is that your franchise probably has some *serious* fans, and if you can’t love your game topic you certainly won’t be able to come up with a game that serves the core audience. Not only do you need to have intimate knowledge of every character and setting, but find something to love about your franchises, some can be more difficult than others to love, I know! But if you look you’d be surprised what you can find within your content. For instance, for those of you who don’t watch Sponge Bob Square Pants, it is really hard to see why you’d want to. It’s a kids title right? Just some stupid over popular cartoon? If you took some time to get to know the show like some of us have, you’d see that there is a lot of innuendo and commentary that makes Sponge Bob really enjoyable, regardless of its targeted age range.